a boutique web design studio in cheshire
Bright, strategic websites that radiate confidence and pre-sell your expert services
Be taken seriously from the moment someone lands on your site. Translating your expertise into a premium digital brand that moves visitors from searching → certain.
75% of users judge a business's credibility based on its website design
Are you ready for a website that truly captures your authority, the unique business you’re building….and pre-sells your services for you?
I work with service-based businesses to bring your brand to life online, with websites thoughtfully designed to fully capture the care behind your work, your expertise, and the quality of your services. Websites that always feel human - never dry and corporate!
So the right clients don’t need convincing. They simply know they’re in the right place from the minute they arrive on your homepage.
Kind client words
“Working with Rachel is a DREAM.
She took my brand and my vague instructions and created an absolute masterpiece. She's so responsive, intuitive and creative, that it makes things so easy for me as a busy business owner, and I will be working with her much more in the future!”
LEA TURNER - FOUNDER, THE HOLT
“I felt a mixture of cluelessness, with a need to get it right.
Rachel really took the time to get to know my business and understand what was important to me and my clients and it was evident from the start, that she really cared about the project and my business.”
rebecca mullin, founder - UPton Neuro Physio
"I’m completely in love with it…
It's authentically me in every way and is bright, happy and polished. Mission accomplished! I can't wait to launch and celebrate this huge milestone. Thanks again for playing such a huge part in helping me achieve this long awaited dream.”
SANDRA STUDER-MARTINEZ, founder of BELLA EXECUTIVE SOLUTIONS
Web design and website redesign services
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The Glow-up Day
REDESIGNING YOUR EXISTING WEBSITE
Looking to brighten and polish your existing website in an affordable way? Book a Glow-up Day and receive seven dedicated hours of design time to make your website shine.
Perfect for businesses looking for a budget-friendly, value-packed way to brighten an existing website.
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The Illuminate
SEMI-CUSTOM WEB DESIGN PACKAGE
Springboard your online presence with a beautiful semi-custom brochure website, without the price tag of a full custom build. Created by adapting a Bright Avenue template to align with your brand.
Perfect for new businesses looking for an affordable online home, without compromising on style.
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The Radiate
FULLY-CUSTOM WEBSITE DESIGN PACKAGE
Elevate your business with a unique, fully custom website that works hard for your business. Crafted to reflect your vision, showcase your expertise and provide a seamless experience for your audience.
Perfect for established businesses ready to invest in a bespoke online presence that sets them apart and supports their growth.
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You don’t need to figure out all the strategy and tech alone
Hi, I’m Rachel
I’m a Squarespace designer, a cookbook hoarder, a juggling mum of three - and your strategic web design partner.
Before founding Bright Avenue, I’d spent a decade in Business Development for one of the UK’s largest charities. My days were spent uncovering the magic in complex projects and writing high-value bids to win them funding.
Today, I bring that same strategy and storytelling to your digital home. I know exactly how heavy your to-do list feels, and when you’re busy managing a business, a website project can feel like just another mountain you don’t have time to climb.
That’s where my approach comes in. My process is intentionally clear, collaborative, and supportive. I won’t just create webpages for you - I’ll be in your corner, working alongside you every step of the way - from those first messy content ideas through to a bright, brilliant website launch.
Featured website launches
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Top tips & tricks to get the most out of your web design project
the bright journal
Explore client stories, practical strategies and website insights for small businesses