An increasing number of my web design clients are developing incredible personal brands and establishing their reputations as thought leaders in their industry. In this blog post I’m sharing the go-to features I typically include on websites for founders looking to share their expertise and insights with their audience.

Your website is the PR, marketing and information hub for your business. It has the potential to build rapport, demonstrate credibility and showcase your expertise. I’ll run through some of the main reasons I chose Squarespace as my go-to website platform in this article to help you decide if it’s the right option for your business.

Customer Story → Stef Woof Illustrates portfolio web design

Small Business Spotlight → Bright Avenue client Stef Woof Illustrates talks about her journey into freelancing including re-training, social media and web design.

Behind the Scenes at Bright Avenue → I’m sharing three of our favourite online resources that you can introduce to your business. What’s more, with the costs of literally everything going up in 2023, they all offer free packages which provide great functionality.

Widely known as case studies, your customer stories are a compelling marketing tool for your business. They're as relevant to small businesses as they are to large multinationals - and whether you sell to other companies or directly to consumers.

➡️ What’s more, they’re right at your fingertips, waiting to be captured and shared to convince potential customers that you are the ideal product or service for them.